Feedback that Helps

In most sales offices you will be asked to sign a guest book or registry of some sort that normally contains a number of questions related to your situation, such as the price range and type of house you are interested in.

Many builders do use these lists to send you marketing information – which you can request to be halted at any time – and for this reason some people are hesitant to sign. But the information provided can be helpful to you directly and indirectly.
Knowing what individuals are looking for will allow the builder to point out a suitable model available or under construction at a nearby development site, or to alert you should a suitable home become available in the near future.

The information is also used to “pre-qualify” prospective purchasers so that the sales representative shows only those homes in the appropriate price range, saving everyone’s time.

The market information these registries provide is also helpful. For instance, a builder may assume that most buyers are “moving down” from a larger to smaller home now that the children have moved out and thus their floorplans offer fewer bedrooms. But, based on actual visitors to the sales office, they may be surprised to find the neighbourhood appeals to growing families, whose needs are quite different.